Rutherford tried to spin peoples heads 180 degrees in the opposite direction against the largely establish Christian based faiths
already established and circumvent the suggestion that the only true worship toward god had to come from his own devised religion only.
Only problem is he in doing so he created himself is own discriminatory falsehoods. Most are still adhered to today by the modern JWS.
This proclamation of being the only organization that god approves and is being guided as such has brought on its own forwarding and evolving problems.
Its amazing how much salable corruption can be put into action by certain men and still people will follow them like they have a ring in their noses.
Perhaps its true then power corrupts and absolute power corrupts absolutely